Collection: Pure Essence
The daughter of Italian working-class immigrants, Antonietta grew up in a modest home in Montreal. As early as age 7, fashion became her passion. She was designing & making her own clothes with the help of her mother, a seamstress by trade.
With the reassurances of her family, and of several of her trusted contacts, she decided to take the plunge and open her own business in 2014. By October, Antonietta with the help of her husband Manu, opened Urbanology and never looked back. Today, Antonietta keeps following her passion and searches for the best ways to serve her customers and ultimately consumers by offering the best products possible.
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Ebony Tunic
Vendor:Pure EssenceRegular price $79.00 CADRegular priceUnit price / per -
Eloise Pant
Vendor:Pure EssenceRegular price $78.00 CADRegular priceUnit price / per -
Elise Dress
Vendor:Pure EssenceRegular price $115.00 CADRegular priceUnit price / per -
Elena Dress
Vendor:Pure EssenceRegular price $98.00 CADRegular priceUnit price / per -
Ellen Tunic
Vendor:Pure EssenceRegular price $70.00 CADRegular priceUnit price / per -
Esther Top
Vendor:Pure EssenceRegular price $98.00 CADRegular priceUnit price / per -
Evangeline Dress
Vendor:Pure EssenceRegular price $145.00 CADRegular priceUnit price / per -
Edith Dress
Vendor:Pure EssenceRegular price $145.00 CADRegular priceUnit price / per -
Elsie Dress
Vendor:Pure EssenceRegular price $115.00 CADRegular priceUnit price / per -
Eden Dress
Vendor:Pure EssenceRegular price $138.00 CADRegular priceUnit price / per -
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Darcy Jacket
Vendor:Pure EssenceRegular price $94.80 CADRegular priceUnit price / per$158.00 CADSale price $94.80 CADSale -
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Douglas Pant
Vendor:Pure EssenceRegular price $46.80 CADRegular priceUnit price / per$78.00 CADSale price $46.80 CADSale -
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Dane Cardigan
Vendor:Pure EssenceRegular price $78.00 CADRegular priceUnit price / per$130.00 CADSale price $78.00 CADSale -
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Dexter Tunic
Vendor:Pure EssenceRegular price $56.40 CADRegular priceUnit price / per$94.00 CADSale price $56.40 CADSold out -
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Duke Dress
Vendor:Pure EssenceRegular price $78.00 CADRegular priceUnit price / per$130.00 CADSale price $78.00 CADSale -
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Davis Tunic
Vendor:Pure EssenceRegular price $50.40 CADRegular priceUnit price / per$84.00 CADSale price $50.40 CADSale -
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Deacon Dress
Vendor:Pure EssenceRegular price $58.80 CADRegular priceUnit price / per$98.00 CADSale price $58.80 CADSale -
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Donovan Top
Vendor:Pure EssenceRegular price $46.80 CADRegular priceUnit price / per$78.00 CADSale price $46.80 CADSale -
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Dorothy Dress
Vendor:Pure EssenceRegular price $63.00 CADRegular priceUnit price / per$105.00 CADSale price $63.00 CADSale -
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Damon Dress
Vendor:Pure EssenceRegular price $54.00 CADRegular priceUnit price / per$90.00 CADSale price $54.00 CADSold out -
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Desmond Top
Vendor:Pure EssenceRegular price $40.80 CADRegular priceUnit price / per$68.00 CADSale price $40.80 CADSale -
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Denver Dress
Vendor:Pure EssenceRegular price $84.00 CADRegular priceUnit price / per$140.00 CADSale price $84.00 CADSale